GREEN BRANDS Hungary Personality 2020 (professional category)
Environmental engineer, Economist
Winner of the GREEN BRANDS Personality Hungary 2020 award (professional category): Gréta Nagy
The article was published on November 26, 2020 in the GREEN BRANDS Hungary publication as a subscriber supplement to HVG
Measure what is measurable – for sustainable development
GREEN BRANDS Hungary presented the ‘Green’ Personality of the Year award for the first time in 2020. In the professional category, Gréta Nagy won the title on the basis of a closed plenary vote, which lists authorities that professionally deal with the issue of environmental and climate protection and ecological sustainability.
“I was surprised but glad to read the result of the vote, thank you all for this honor,” Gréta Nagy responded to the award. She was all the more pleased with the recognition because he sees the GREEN BRANDS transparent rating system as a valuable initiative.
His career choice was not evident to him, music was decisive in his life for a long time, and eventually, under parental influence, he chose an engineering career with the compromise that if he did, he could also be a musician. He graduated as an environmental engineer in Győr and then studied in Budapest: he became an environmental management engineer, economic analyst (manager training), MBA, and a graduate economist.
Eventually, se stayed on the environmental track. Environmental and economics, these two took to feel that you really understand the dilemmas of the companies it represents about sustainability and can help credibly as well. The years since then have proven: she chose well. Our world, our economy, our decision-making aspects are changing, our lifestyle, our consumption habits, but also the production and planning processes must be changed. In addition to economic decisions, there is increasing pressure on policy makers to “price” environmental considerations, and to take sustainability perceptions into account in business decisions and investment risk assessments.
Environmental challenges have created the need for the type of support that helps companies integrate a sustainable approach into production and decision-making processes – these include the work done by Gréta and her colleagues. Development in this area is extremely dynamic, and not only because of tightening normative and market regulations, but also because – recognizing the dwindling resources and the urgent expectations of consumers – more and more companies are trying to think “green”. She has twenty years of consulting experience in the environmental licensing and support of companies’ new facilities, in audits and in the assessment of such risks. Her main areas of expertise are environmental law, due diligence audits and environmental metrics.
As the managing director of DANDELION Ltd. and a member of the board of Business Council for Sustainable Development in Hungary, she wants to actively promote the transposition and application of the basic pillars of sustainable development into economic practice among the member companies of the organization. She has always considered it important in his company to create innovative products that support companies improving their environmental performance and also differentiating them from other competitors. She considers it important to develop and introduce appropriate sustainability indicators at the corporate and national economic levels – she is currently working on introducing the ESG criteria in Hungary – because based on the appropriate data, goals can be set that contribute to creating a more sustainable future.
Thanks to the process-based operation developed in her company in recent years, she has also managed to reconcile his family and work roles as the mother of a five- and two-year-old boys. She is convinced that there is a huge potential for part-time employment for mothers with small children.
Returning to the award, she is particularly pleased that GREEN BRANDS rates companies and their products on the basis of transparent criteria that make their sustainability aspirations a real goal instead of “painting them green”.