The jury – high-level competence for a final decision that is not susceptible to any influence!

In the globally unique, three-stage awarding process for ecologically sustainable brands, the final decision lies with the jury members. They voluntarily check all submitted validation documents – including the respective evaluations – and make an independent decision. The jury is made up of high-ranking representatives from business, science, media, agencies and environmental associations. We would now like to introduce the jury members of the current process in Germany:

Prof. Dr. Carsten Baumgarth

Professor of Marketing, Brand Management at the University economics and law in Berlin

At the end of the day, the purchasing behaviour of consumers will decide whether our economy and society will actually become more sustainable. We are all still waiting for the mega-sustainable brand, which, similar to a computer company from Cupertino in the field of design, will change the preference structures of the buyers and thus revolutionize entire markets.

The GREEN BRANDS seal can make an important contribution to this. Award-winning companies and products move into the limelight, whereby their sustainability activities are critically monitored and commented on by stakeholders on a daily basis. GREEN BRANDS also makes consumers even more aware of the issue of sustainability and provides them with additional information to support their own purchasing decisions.

Dipl.-Ing. Markus Blaschyk

Chairman of the Board Institute for Economy and Environment IWU Magdeburg – Environmentally Oriented Seminars

“The climate problem is horrible, if we don’t get a handle on it, it will be painful!” One of the main difficulties in the debate on climate change is how we as a society and in industry deal with it. Given the increasing scarcity of resources, sustainable management is becoming increasingly important.

GREEN BRANDS helps consumers to inform themselves about the production guidelines of the manufacturers and supports them in making their own consumption sustainable. Serious green brands are helped by the GREEN BRANDS seal to strengthen consumer confidence and to protect themselves from unjustified accusations of “greenwashing” and to put environmentally friendly and responsible production in the foreground. Acting in the spirit of the Brundtland Report! In which, sustainable development is a process of change, in which the use of resources, the aim of investment, the direction of technological development and institutional change harmonize with each other and increase the present and future potential to meet human needs and desires.

Christian Conrad

Author, Speaker and Coach for Corporate Culture
and Sustainability

Companies can only be successful in the long term if they develop a magnetic corporate culture that attracts and involves the right employees as well as the ideal customers and all other relevant stakeholders. Companies that actively shape such a culture contribute to the work and life satisfaction of many people, are more innovative than others and have above-average potential to actively shape a sustainable future.

Brands work from the inside out. GREEN BRANDS distinguishes brands and companies that act responsibly and sustainably, thus pointing out these pioneering brands and making a valuable contribution to orientation in the consumer jungle.

Christine Fehrenbach

heads. Transformation design

The future we want must be designed, otherwise we get one we don’t want”. Josef Beuys. Digitalization, Purpose, Sustainability were the most frequently mentioned topics at conferences last year. Today, companies are expected to think about the reason for their existence and their performance for the common good. Customers are increasingly conscious of choosing brands that are considered trustworthy, are produced sustainably, have transparent value chains and make a positive contribution to society. As a member of the jury of the Green Brand Award, I am delighted to acknowledge these activities. This award and quality seal gives companies credible visibility and customers the security to buy the best products.

Frithjof Finkbeiner

Vice President Club of Rome

The climate crisis is one of the greatest challenges facing humanity – children and young people are taking to the streets as part of the Fridays for Future movement to fight for their future and force politicians to act. It is to these children and young people in particular that we must show global solutions. Many of them, for example, do without flying, eat less meat or buy second hand. Sustainable consumption and sustainable action are moving to the forefront. This is precisely why we need a seal like GREEN BRANDS – also to highlight exemplary companies in climate protection. After all, they are first movers in voluntary climate protection measures and thus motivate others to follow suit.

Prof. Dr. Claudia Kemfert

Head of the Department of Energy, Transport, Environment at the German Institute for Economic Research (DIW Berlin) and Professor of Energy Economics and Sustainability at the Hertie School of Governance in Berlin

Sustainable management is becoming increasingly important in the wake of climate change and increasing scarcity of resources. It is therefore all the more important to take a close look at how sustainable management can be successfully implemented by individual companies. GREEN BRANDS distinguishes very innovative and environmentally friendly companies/brands. This information increases transparency and at the same time can be an incentive for all companies to get more and better involved in sustainability.

Prof.Dr. Paul Lange

Lawyer specialized for Trademark and Labelling Law

The science points out: Sustainability is essential for our health and our life as a whole! More and more people are realising this. More and more companies want to do justice to this. But many companies also advertise it as a marketing tool. Environment and climate sells. But what provides orientation here? The GREEN-BRAND quality seal – as a European warranty brand! The special thing about it is that the seal may, according to recognised testing procedures, distinguish products and services that meet organic and environmental standards from those that do not! This separates the wheat from the chaff. That creates trust. Unlike the many environmental seals, which are only simple brands or company names. These only serve the sales purposes of their owner and can only distinguish them in the market! But the GREEN BRAND seal ennobles the brands that deserve it! In the interest of us all.

Prof. Dr. Dennis Lotter

Managing Director Institute for Sustainable Leadership & Change

Today, people prefer companies and brands that radiate credibility and generate trust through their economic, ecological and social actions.

GREEN BRANDS stand for business ethics based on sustainability and for an entrepreneurial spirit fit for the grandchildren. Our guideline-based evaluation process offers companies the opportunity to reflect on their actions on the one hand and on the other hand enables us to identify outstanding brands that have earned merit for our GREEN BRANDS COMMUNITY through their ecological responsibility.

Tim Nebel

Managing Director WBN: Büro für Kommunikation GmbH, Lecturer and Member of the Advisory Board at the Eberswalde University of Applied Sciences

Sustainability has become a socio-political topic in the mainstream and is increasingly becoming a decisive criterion for purchasing. Whether organic food, fair fashion, eco-mobility, green money or green electricity – consumers who are on the way to a more sustainable lifestyle need orientation. The GREEN BRANDS quality seal helps them not to get lost in the label jungle. With transparency and credibility regarding the economic, ecological and social evaluation criteria, in order to be able to distinguish actual GREEN BRANDS from green-washing offers.

Marcus Noack

Founder and Managing Director of &

I think it is good to be presented the ecological sustainability of companies through GREEN BRANDS. The quality seal is a helpful guide to find your way through the brand jungle and also an incentive for many companies to also become active in the field of sustainability. It is to be hoped that GREEN BRANDS will continue to receive many nominations and that these companies will actively participate in the validation process. Every certified company is a role model for many other companies and thus a step towards a more sustainable future.

Martin Oldeland

Member of the Board, German Environmental Management Association (B.A.U.M. e.V.)

We live in very turbulent times. Climate change is a reality, extreme weather events are on the increase, the world is full of plastic waste (even in children’s blood), loss of biodiversity is everywhere and democracy in many countries is facing enormous tests of endurance. There are many challenges we are currently facing. The pressure from society (Fridays For Future etc.) and the urgency for much more active action is clearly increasing. However, it is positive that there are already numerous companies in various sectors for whom climate protection and sustainability are of great importance and who are already successfully implementing a great many measures, thus demonstrating that it is very important for the future viability of companies. The good news is also that it is both feasible and still makes good business sense. There are actually no more excuses not to do it. One way of demonstrating a commitment to sustainability and providing orientation for customers and stakeholders is through quality seals or awards. This includes the “GREEN BRANDS” seal with many excellent companies and brands.

Peter Parwan

Founder and operator of the Sustainability Platform, lifestyles based on Health and Sustainability

New values, new awareness – people’s needs are directed inwardly, a reversal of the way of life towards self-knowledge, towards freedom from stress and deceleration, towards health, sustainability and permanence. All this leads to the demand for economically, health-related and economically sensible products and services.

At this point GREEN BRANDS provides valuable support for transparency and orientation in the market. Credibility and trust play a major role, in addition to all the parameters of the testing procedure, in order to be able to improve the sustainability of our way of life and to support companies in fulfilling their responsibility towards the environment and people.

GREEN BRANDS acts as a necessary link between the economic requirements of companies on the one hand and the change in values on the other hand. Here, social and ecological factors are as decisive as climate crisis or resource problems.

Gerd Pfitzenmaier


Orientation – and this doubly: for consumers who identify sustainably produced products with the GREEN BRANDS label – for companies who, through their certification, are able to identify the current status quo of their efforts towards seriously sustainable management. It is a task to which I am happy to devote myself. It correlates with our efforts at to strengthen and consolidate the understanding of true sustainability.

Prof. Dr. Dr. h.c. Stefan Schaltegger

Director of the Centre for Sustainability Management (CSM) and for the MBA Sustainability Management, Leuphana Universität Lüneburg

In a time of information overload, brands for simplified decision making are gaining importance.

GREEN BRANDS can provide orientation in brand evaluation that a certain sustainability threshold has been exceeded.

Prof.Dr. René Schmidpeter

CBS Cologne Business School

Shaping the future together: In view of the current global social, but also economic challenges, it is time to realign business models. In a way that minimizes the negative effects and maximizes the positive effects for society. Current empirical studies show that companies that integrate the key sustainability issues into their business model have significantly higher risk-adjusted returns. These findings make me confident that the GREEN BRANDS are on the right track to overcome the old oppositional thinking between profit and sustainability and thus make the most of the current opportunities of economic transformation.

Manfred Spaltenberger

German Institute for Inventions e.V.

The critical examination of complex systems and productions under the aspect of holistic and system-integrated environmental/climate and nature conservation was and is of fundamental importance for our existence on our planet. Discussions and demonstrations on a national and international level show us that the critical consideration of society – how we deal with our environment – is becoming more and more important.

An aid to recognise those brands that demonstrably practice a sustainable approach to our environment is the EU-protected GREEN BRANDS quality seal.

The globally unique GREEN BRANDS validation helps the nominated companies to get to know their company, their products or services better and – if they have not already done so – to embed and realise the idea of sustainability more strongly in their company.

Among other things, this increases competitiveness and acceptance in the entire market and among customers.

I am very pleased to have been appointed to the jury of the GREEN BRANDS in order to participate in the decision-making process.

Edith Stier-Thompson

Managing Director news aktuell GmbH

Climate and environmental protection will determine the debates of our and future generations. The awareness of the urgency of action is growing, also among companies. This is not a matter of rush jobs, but of well thought-out strategies and concepts that will support sustainable growth and prosperity in the long term.

With the GREEN BRANDS award we honour those companies that are already very active in this area. The seal can give consumers an orientation for their purchase decision and at the same time be an incentive for other companies. After all, the award-winning brands are important role models, so that sustainability will hopefully soon become a self-image for all companies.

Tina Teucher

Moderator, Consultant, Author and
Lecturer for Sustainability & CSR

Feelings of powerlessness in the face of the future are among the most dangerous phenomena that can affect our civilisation and also democracy.

That is why it is so important to find orientation and to recognize concrete possibilities for shaping the future: Where can I make a difference? Where do my decisions have a positive effect for future generations?

This is where the GREEN BRANDS seal helps to identify those brands that take responsibility and offer solutions for ecological challenges. In this way, long-term trust grows, which ultimately also pays off economically for the company.

Find the Jury members of the concluded Processes from the previous years here